If I am in a bookstore, the chances are that NYRB Classics volumes will catch my eye (if the store has them). The series has brought back into print a number of

If I am in a bookstore, the chances are that NYRB Classics volumes will catch my eye (if the store has them). The series has brought back into print a number of worthwhile books that were hard to find, it has come up with some excellent items that weren't previously out there (that I know--I'm thinking of The Jeffersonian Transformation). The logo is a small part of the "trade dress" (if I have the term right), but the trade dress of a good publisher is an asset.