To keep working without clearly defined goals and deadline is a waste of time as well. There needs to be a clear KPI as to what product features should be compl

To keep working without clearly defined goals and deadline is a waste of time as well. There needs to be a clear KPI as to what product features should be completed by when, as well sales plan and concrete sales KPI to hit. After that, use the money and resources at hands to give them a shot. After the deadline is reached, sit down together, evaluate, and decide what's next. The expectation has to be very clear (I.e to make X amount of profit within Y months) and it should be evaluated very objectively to avoid any hard feelings