4 ms·
> Come next year you'll have either completely forgotten about this, or have no opinion at all. I doubt it. There are still so many rebrands / logo changes th
by cpcallen 4y ago
> Come next year you'll have either completely forgotten about this, or have no opinion at all.
I doubt it. There are still so many rebrands / logo changes that I get angry thinking about. Off the top of my head (in addition to the ones mentioned in my replies to other comments in this thread):
- Meta. It just confirmed what I already knew but had been desperately denying: Facebook is dead.
- The new, nearly indistinguishable multi-coloured Google Apps icons. (Were _no_ UX researchers involved in this decision?)
- Apple imposing the squirkle on macOS icons. (My laptop is not a tablet!)
- Google imposing the white circle on Android app icons. (Phone icons were already small enough before they were shrunk so as to fit into the stupid circles!)
- The new Slack logo.
- Instagram ditching their original camera logo/icon for that god-awful squirkly gradient monstrosity. (The day I saw that was the day I knew I would _never_ install their app on my phone.)
- American Airlines dropping their previous Vignelli-designed logo (and Helvetica).
- The London 2012 Olympics logo (the pink monstrosity described as "Lisa Simpson giving Bart a blow job") that replacing the London 2012 bid logo (with ribbons in the Olympics colours forming the shape of the river Thames).
That goes back at least 15 years. I have a long memory and hold grudges, at least when it comes to awful rebrandings.