my (limited) understanding is that, most of the time, the problem lies in aggregating demand vs owning the supply. it's harder to figure out demand. it is a go

my (limited) understanding is that, most of the time, the problem lies in aggregating demand vs owning the supply. it's harder to figure out demand. it is a good thought experiment here (and HBS business case-worthy) to see who truly has the power - the creators or the platform.