Coca Cola is the classic example for this sort of thing. However, I feel that something is off on that story. For one, the brand has moved on from the "classi

Coca Cola is the classic example for this sort of thing. However, I feel that something is off on that story. For one, the brand has moved on from the "classic" with basically no fanfare. Similarly, they have marched on from the recipe, again with no fanfare. I remember a case study once that showed that they actually did taste test the changes and that, at large, the change was the one that was liked by more people. However, the narrative got out of their control and the perception was that the old way was better. So, they cashed in on that and basically used the event as a way to re-establish their brand. Very odd story. Would be interesting to see what the others are like. The GAP is an odd one, to me. As they, notably, don't have branding on their clothes. At least, not universally? (Do I just not see it on the ones I'm checking?)