> Burger King I like this one. Not spotted the new logo in the UK yet, but it would definitely make me less determined to avoid the company's restaurants. >

> Burger King I like this one. Not spotted the new logo in the UK yet, but it would definitely make me less determined to avoid the company's restaurants. > InstaCart I'm not really familiar with this company so I don't really have any feelings about the rebrand per se. I do like the new logo, which is clever—but after looking up what it used to look like I can say I prefer the aesthetics of the original. > Leibniz Again a brand I'm not familiar with. Fair point about the consistent design system, but again I prefer the original logo. > New York State Parks. Again not one I'm familiar with, but here I can say I LOVE the new logo: who can not love it when an organisation makes it so obvious they wish they were Canadian? > CNET This one I definitely was familiar with. Hadn't seen the new branding. My reaction is "looks weird; those letters make me feel uncomfortable". > Midi WTF. The new logo is cool in and of itself, but this rebranding makes me actively angry: - The MIDI logo has been used as a symbol to identify connectors for decades. Changing it will cause unnecessary confusion. - The important feature of MIDI is that it is _digital_, but the new logo is all about _analog_ waveforms. - It's also stupidly confusing. Literally the first thought that passed through my mind when I saw the new logo is "did the MIDI organisation get bought by Meta??" > Mojang I'll give you this one. The new logo is pretty bad, but the original was _awful_. > DK I am literally* crying. (* not literally). > These are some bigger names, but honestly the really interesting stuff is inside smaller companies who don't have to worry so much about legacy. I think this raises an important point. Smaller companies without much history do not destroy much when they throw their old branding away. Bigger, older companies do.