No, it is good to call them stupid. If you call them evil or Machiavellian they actually like it and take pride in it. To them not being those things is WEAK.

No, it is good to call them stupid. If you call them evil or Machiavellian they actually like it and take pride in it. To them not being those things is WEAK. So you have to actually see where they have a fragile ego, E.g stupid, bad with money, poor, or they have no class.