I challenge this assertion. For one, I bet most folks have no clue what standard tire branding looks like. Indeed, https://www.carlogos.org/tire-brands/ https

I challenge this assertion. For one, I bet most folks have no clue what standard tire branding looks like. Indeed, https://www.carlogos.org/tire-brands/ https://www.carlogos.org/tire-brands/ shows that most of them do /not/ have circles on them. For bagels, I think you have a slightly better argument, but even then, https://99designs.com/inspiration/logos/bagel https://99designs.com/inspiration/logos/bagel doesn't really look like what is on display here. My nitpick on the banners was more that the iconography of them was not at all key in folks building an identity with them. I should have expanded and said it wasn't the banner that builds the identity. Rather, it is more likely the shared identity that builds the love of the banner.