I don't think what he's proposing is to replace any ad revenue -- he's trying to grow revenue and take a company currently in the red into the black. I think he

I don't think what he's proposing is to replace any ad revenue -- he's trying to grow revenue and take a company currently in the red into the black. I think he means to keep all the ad revenue, and then add that much again in subscription revenue. So: 20%, I guess? Or even more to make up for advertiser attrition? Which seems like... a ton.