> there is a base of support for change from above, outside, and below I'm sorry, I have no idea what that statement actually means. How do you quantify "a ba

> there is a base of support for change from above, outside, and below I'm sorry, I have no idea what that statement actually means. How do you quantify "a base support for change"? Would you ask staff if they'd prefer a pay rise ... or for that money to be spent on a new logo? Would you ask customers if they're prefer improved products ... or a new logo? There is a reason I wrote "initiating a logo replacement". If a new-in-the-job boss pitches up in a meeting and announces "I think our logo is old. I think we need a new, fresh, relevant, inclusive logo", then who do you suppose is going to tell them they're wrong? The yes-crowd of middle managers just nod and agree. And there's your logo replacement process started. No need for data, no need for any actual reasons to do something, just someone new in the neighbourhood marking their patch, like a dog at a lamppost.