A lot of the examples in this thread are focusing too much on Google; Google will probably never touch another social network. What is more likely is some new

A lot of the examples in this thread are focusing too much on Google; Google will probably never touch another social network. What is more likely is some new company comes around, VC backed with some "ActivityPub-for-the-masses" pitch. This startup first comes with development resources; all the sudden 90% of the devs on Mastodon2 are employed by $startup. Not only that but they begin to build very polished native apps which aren't OSS. Because all the developers are $startup, the development process becomes less democratic. Then the VC dollars create marketing; then all your new users equate ActivityPub with $startup2. All the non-technical users are on $startup. Then they hit some critical mass and pull up the ladder. You find out 70% of the people you follow were on $startup, because for them it was easier to use the polished thing, and that 70% won't go back to ActivityPub, because all the people are now on $startup and maybe you should just ditch your crummy server and get with the times. It happens slowly, then quickly. All of the sudden mastodon looks like IRC in a world where everyone uses Discord.