The moment that about face happened, when he said, "Screw it." That was when Mr. Jobs created the campaign. Certainly there was creative work involved that dese

The moment that about face happened, when he said, "Screw it." That was when Mr. Jobs created the campaign. Certainly there was creative work involved that deserves much credit, but the leap was made in that mind and in that moment. In the first page of the online article, more deference ought to have been paid to the man for that reason. I am NOT a Mac.