> “Try to be brutally honest with yourself: is the goal actual innovation? Or is really to appear innovative?” I have asked these questions of many senior execu

> “Try to be brutally honest with yourself: is the goal actual innovation? Or is really to appear innovative?” I have asked these questions of many senior executives now, assuring them I am not being glib This type of reaction eats itself. If you're a person who prioritizes "actual innovation," why are you spending so much time complaining about a fucking logo redesign? > explaining that these objectives are often in fundamental opposition to one another. No, they're not. Is Apple innovative? Is Google? Both examples of companies who have demonstrated tremendous amount of investment in design updates over the years. Heck, they even created custom fonts for their blog posts. I totally understand and appreciate design critiques. Aesthetic opinions are valuable in and of themselves. I even happen to agree with the author that the new Oxford Press logo is worse than their old one. But I have to jump off the wagon when this sort of exaggeration shows up.