While your points are technically valid, there is a balance that needs to be struct without losing its core value and purpose. I think this is the cliche explan

While your points are technically valid, there is a balance that needs to be struct without losing its core value and purpose. I think this is the cliche explanation for making logos that do not serve their core purpose: To differentiate and iconify an identity. I am kind of in GP's camp, design culture has gone to shit in last 20 years. It's not even Brutalism/Minimalism in the true sense of the word, those movements were post-modern starting from 1950's triggered by the zeitgeist of Bauhause in 1930's. What you're seeing today is deep lack of understanding and following each other like a mad mob. It is to nullify identity, doing exactly what it is not intended to. Hell, even macOS and Windows look similar today. They're converging on a singular global monoculture.