"The striped portion can be take to look sort of like the pages of a book being flipped, but only if you know the context - otherwise the first thought would be

"The striped portion can be take to look sort of like the pages of a book being flipped, but only if you know the context - otherwise the first thought would be tire marks or perhaps a keyboard." I could be reading into the logo, but I think it's clever because the logo could be interpreted many different ways: 1. "O" for Oxford. 2. The striped portion is paper flipping, as you pointed out. 3. The round O evokes old mechanical paper press / publishing machine, machines, so it has connection to the word "Press" in the Oxford University Press. The stripes also create movement / motion.