>Maybe I am, but I think I'm being objective about it. Sure, not every person is a Coke consumer. What drinks do you drink? Keep in mind, a very meaningful p

>Maybe I am, but I think I'm being objective about it. Sure, not every person is a Coke consumer. What drinks do you drink? Keep in mind, a very meaningful part of Coke's (and any other CPG company) advertising budget is paying grocery stores to put their products in prominent locations.