That's the main problem in my mind... another ring. The article even mentions that the look is rather similar to at least three others. The most obvious being t

That's the main problem in my mind... another ring. The article even mentions that the look is rather similar to at least three others. The most obvious being the Obama campaign logo. I can sort of see why they'd want to move away from the old logo, it hard to reproduce in various sizes, honestly not that unique either, it looks like any other very old logo and you'd have to know that it's Oxford University Press to recognize the logo. The new one share the last problem: You need to know that it's the OUP ring logo and not one of the other 100 logos that looks just like it. What I find to be an issue with many modern logos is that I don't see how they are expected to age. It seems more likely that they'll tossed aside completely in 10 to 20 years, for yet another redesign.