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Less distinctive than what? The original logo was a trend with thousands of logos looking like generic versions of each other. Was Revolut's logo distinctive ba

Less distinctive than what? The original logo was a trend with thousands of logos looking like generic versions of each other. Was Revolut's logo distinctive back then? No. Then years later many logos followed a new trend and became another flavor of "not distinctive". I am not saying that old or new logo is better: they are all pretty generic. Always have been. We only recognize them as having character when we look at past iterations because we are so used to the current ones. Saying that, in my view the old logo was really ugly. The new one is just really generic.

Retric 4y ago
Both logos include the same word in a uniform font which cancels out in the comparison. However, there are objectively millions of ways to setup a blue color gradient around white letters that all look the same. There is exactly one way to have a pure black font. Therefore the second logo is objectively less distinctive.
- systemicdanna 4y ago
  There is no objective way to evaluate this. It’s always in relation to something else. If we take 1000 blue logos (with different gradients and letter arrangement) and compare them to this single black logo: the black logo will be _objectively_ more distinctive.
  - Retric 4y ago
    There is nothing objective in picking some specific subset of logos for comparison vs all possible logos You created a subjective measurement.
    - systemicdanna 4y ago
      Variation does not equal distinction. You can have millions of gradients around white letters which will not be perceived by anyone as distinctive. On the other hand you can have black letters arranged in a million ways that will look distinctive. It's all a subjective selection. There is an infinite number of ways to design a black logo. There is an infinite number of ways to design a blue logo. So which infinity has more distinctive logos?
      - Retric 4y ago
        Not all infinites are the same size, but that’s irrelevant as there are only a finite number of perceivably distinct logos. Anyway, for any distinct set of black logos you can map them to a larger set of blue gradient labels therefore the number of distinct blue logos with gradients is larger.

Retric 4y ago

Both logos include the same word in a uniform font which cancels out in the comparison. However, there are objectively millions of ways to setup a blue color gradient around white letters that all look the same. There is exactly one way to have a pure black font. Therefore the second logo is objectively less distinctive.

systemicdanna 4y ago
There is no objective way to evaluate this. It’s always in relation to something else. If we take 1000 blue logos (with different gradients and letter arrangement) and compare them to this single black logo: the black logo will be _objectively_ more distinctive.
- Retric 4y ago
  There is nothing objective in picking some specific subset of logos for comparison vs all possible logos You created a subjective measurement.
  - systemicdanna 4y ago
    Variation does not equal distinction. You can have millions of gradients around white letters which will not be perceived by anyone as distinctive. On the other hand you can have black letters arranged in a million ways that will look distinctive. It's all a subjective selection. There is an infinite number of ways to design a black logo. There is an infinite number of ways to design a blue logo. So which infinity has more distinctive logos?
    - Retric 4y ago
      Not all infinites are the same size, but that’s irrelevant as there are only a finite number of perceivably distinct logos. Anyway, for any distinct set of black logos you can map them to a larger set of blue gradient labels therefore the number of distinct blue logos with gradients is larger.