The Royal Astronomical Society seems like a pretty good example of the opposite. The old logo was, well old, very forgettable and not particularly well constru

The Royal Astronomical Society seems like a pretty good example of the opposite. The old logo was, well old, very forgettable and not particularly well constructed in the first place. The new logo presents the society as a modern scientific institution, and the logo itself is executed well. And the animation actually works, a rare example where logo animation is not gratuitous.