I love old books (first pressings, especially signed). There is a lot of character to them. Holding a century old book is a very satisfying experience, you get

I love old books (first pressings, especially signed). There is a lot of character to them. Holding a century old book is a very satisfying experience, you get to own something very authentic, a piece of a bygone era. However, I don't see a problem with people, artists, businesses, places updating their individual branding. To me it's a sign of a refreshed outlook, a new way to both see oneself and to present oneself to others. Clinging to the past because it's (a priori) old is not the right motivation.