I’ve noticed this with many items. Nabisco Premium Saltine Crackers are $4.5 and Publix store brand are $1.5. I’m not sure how much they’ve increased as I don’

I’ve noticed this with many items. Nabisco Premium Saltine Crackers are $4.5 and Publix store brand are $1.5. I’m not sure how much they’ve increased as I don’t remember the old price of crackers but I remember them being really cheap. It seems odd that the inputs vary substantially between the two so is it just that Nabisco has very different labor costs? Or are they just jacking up the price because they can? I suspect store brand have a very fixed cost-plus style of pricing where they just sell for a fixed markup over whatever their costs are and don’t really do market research for price points.