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Ooh, I'll give it a shot! Burger King: https://jkrglobal.com/case-studies/burger-king/ https://jkrglobal.com/case-studies/burger-king/ Simple, but fun. Retro,

Ooh, I'll give it a shot! Burger King: https://jkrglobal.com/case-studies/burger-king/ https://jkrglobal.com/case-studies/burger-king/ Simple, but fun. Retro, instead of over modern. Better than the logo is all the supporting fonts and imagery. Super aesthetic. InstaCart: https://www.wolffolins.com/case-study/instacart https://www.wolffolins.com/case-study/instacart Pretty recent, tech company, not a beloved brand at the time of rebrand, but wow it's a great rebrand. Way more character, way more fun. Leibniz: https://auge-design.com/work/leibniz-design-relaunch/ https://auge-design.com/work/leibniz-design-relaunch/ Subtle changes, embraces the character, modernizes the packaging, makes a consistent design system. Maybe not what you're looking for, but still a cool example of new design done well and embraced. New York State Parks: https://id29.com/our-work/new-york-state-parks https://id29.com/our-work/new-york-state-parks Clean and happy. CNET: https://www.wearecollins.com/work/cnet/ https://www.wearecollins.com/work/cnet/ Big name, awesome rebrand. Tons of character, no one misses the old logo or vibe. Midi: https://www.pentagram.com/work/midi/story https://www.pentagram.com/work/midi/story Really interesting supporting logos and graphics. Maybe a little too heavily minimalist, but man that's a cool idea to have a dynamic icon for your logo! Mojang: https://www.boldscandinavia.com/work/mojang-studios/ https://www.boldscandinavia.com/work/mojang-studios/ Tons of fun, reflective of blocks and pixels. DK: https://www.pentagram.com/work/dk https://www.pentagram.com/work/dk Good example of modernization without losing character. These are some bigger names, but honestly the really interesting stuff is inside smaller companies who don't have to worry so much about legacy. There's some beautiful, character filled work out there.

cpcallen 4y ago
> Burger King I like this one. Not spotted the new logo in the UK yet, but it would definitely make me less determined to avoid the company's restaurants. > InstaCart I'm not really familiar with this company so I don't really have any feelings about the rebrand per se. I do like the new logo, which is clever—but after looking up what it used to look like I can say I prefer the aesthetics of the original. > Leibniz Again a brand I'm not familiar with. Fair point about the consistent design system, but again I prefer the original logo. > New York State Parks. Again not one I'm familiar with, but here I can say I LOVE the new logo: who can not love it when an organisation makes it so obvious they wish they were Canadian? > CNET This one I definitely was familiar with. Hadn't seen the new branding. My reaction is "looks weird; those letters make me feel uncomfortable". > Midi WTF. The new logo is cool in and of itself, but this rebranding makes me actively angry: - The MIDI logo has been used as a symbol to identify connectors for decades. Changing it will cause unnecessary confusion. - The important feature of MIDI is that it is _digital_, but the new logo is all about _analog_ waveforms. - It's also stupidly confusing. Literally the first thought that passed through my mind when I saw the new logo is "did the MIDI organisation get bought by Meta??" > Mojang I'll give you this one. The new logo is pretty bad, but the original was _awful_. > DK I am literally* crying. (* not literally). > These are some bigger names, but honestly the really interesting stuff is inside smaller companies who don't have to worry so much about legacy. I think this raises an important point. Smaller companies without much history do not destroy much when they throw their old branding away. Bigger, older companies do.

cpcallen 4y ago

> Burger King I like this one. Not spotted the new logo in the UK yet, but it would definitely make me less determined to avoid the company's restaurants. > InstaCart I'm not really familiar with this company so I don't really have any feelings about the rebrand per se. I do like the new logo, which is clever—but after looking up what it used to look like I can say I prefer the aesthetics of the original. > Leibniz Again a brand I'm not familiar with. Fair point about the consistent design system, but again I prefer the original logo. > New York State Parks. Again not one I'm familiar with, but here I can say I LOVE the new logo: who can not love it when an organisation makes it so obvious they wish they were Canadian? > CNET This one I definitely was familiar with. Hadn't seen the new branding. My reaction is "looks weird; those letters make me feel uncomfortable". > Midi WTF. The new logo is cool in and of itself, but this rebranding makes me actively angry: - The MIDI logo has been used as a symbol to identify connectors for decades. Changing it will cause unnecessary confusion. - The important feature of MIDI is that it is _digital_, but the new logo is all about _analog_ waveforms. - It's also stupidly confusing. Literally the first thought that passed through my mind when I saw the new logo is "did the MIDI organisation get bought by Meta??" > Mojang I'll give you this one. The new logo is pretty bad, but the original was _awful_. > DK I am literally* crying. (* not literally). > These are some bigger names, but honestly the really interesting stuff is inside smaller companies who don't have to worry so much about legacy. I think this raises an important point. Smaller companies without much history do not destroy much when they throw their old branding away. Bigger, older companies do.