A logo change, like mergers, divestments, and reorgs, are one of the few things where the C-suite can feel important. It gives them something to do, issue a pre

A logo change, like mergers, divestments, and reorgs, are one of the few things where the C-suite can feel important. It gives them something to do, issue a press release about, and give interviews to the BBC. Unlike those other things, it's hard to prove it was a mistake. Maybe over time, sales fall off and prestigious authors migrate to other publishers, but if you approved the new logo, you can find a hundred other things to blame for that.