The truth is that it's praying on the stupid. I'll pay a tip for service, not for someone that poured coffee in a cup and handed to me. The concern about pric

The truth is that it's praying on the stupid. I'll pay a tip for service, not for someone that poured coffee in a cup and handed to me. The concern about price sensitivity is real but that doesn't mean rasing prices and getting rid of tipping can't be managed and successful. If there is a demand for the product then you communicate this to the customer. Dropping tipping and failing to communicate how it changes prices is simply asking to fail.