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Being slightly more cynical now, I'm wondering if this push is merely the payment processor realizing they could increase their cut by shaming the customer into
by mihaic 4y ago
Being slightly more cynical now, I'm wondering if this push is merely the payment processor realizing they could increase their cut by shaming the customer into paying more.
And I don't believe we can measure this purely financially, as simply not tipping in a coffeeshop with a tablet now comes with a bigger sentiment of shame, which is especially levied on the ones for which that extra 20% actually matters.
- lotsofpulp 4y agoI always assumed that was it. The tip for paying at a counter started when clover and other touch tablet point of sale systems came around. Some genius figured out that asking people to write down a tip on a receipt and signing it was too much friction and off putting, but on a touch screen, where a tap takes a fraction of a second and zero effort, at least some people would not mind hitting the tip button. And it worked beautifully.
- asdff 4y agoAlso there is the psychological factor of the staff member watching the ipad screen the entire time, and looking at it again immediately after you are done. Like are you going to put zero and have them think "Fuck you cheap asshole" or are you going to be guilt tripped into throwing $3 away that the staff member might not even see? It taps into the same moral dilemma as a beggar accosting you on the street.