Completely agree. It's already pretty easy to create a nice readable page with an off-the-shelf stylesheet & semantic markup. Sites choose not to do that, for

Completely agree. It's already pretty easy to create a nice readable page with an off-the-shelf stylesheet & semantic markup. Sites choose not to do that, for non-technical reasons. For all it's faults, this is partially what AMP aimed to solve, by restricting what developers could do. However, developers/businesses didn't adopt AMP because it was a better user experience, they adopted it because it got them higher up in Google search.