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I've never once grabbed a coke because of seeing a commercial. And I barely drink it because I have enough sugar in my life and don't want my kids chugging soda

I've never once grabbed a coke because of seeing a commercial. And I barely drink it because I have enough sugar in my life and don't want my kids chugging soda all day long like I did as a kid. So I do see your point, I just don't get how that influences people. But again, I recognize it must to enough of a degree- I just don't feel like I'm one of them so it's hard to personally understand. Maybe I am, but I think I'm being objective about it.

prepend 4y ago
The only reason you’ve ever drank a coke is because of these ads. Do you think you’re immune to ads? Or that ads don’t work at all? I think it’s reasonable that you’ve never seen an ad and consciously bought a coke, but that’s rarely the point of coke. We’re not aware of all our subconscious motivations. I’d like to be, but it’s usually pretty hard for me to understand why I do things at a deep level.
- tekknik 4y ago
  > The only reason you’ve ever drank a coke is because of these ads. This isn’t true in all cases. When I first drank a coke I was very young and wasn’t even aware of advertising. The first coke I drank was because my parents took me to McDonalds and that’s all they sell. Then I found I preferred it over Pepsi. Advertising had very little to do with my first coke, it was more contracts with fast food companies.
  - RC_ITR 4y ago
    > it was more contracts with fast food companies. Also known as 'advertising.' (Coke has an insane amount of control over how their products are sold at McDonalds, down to how the soda fountain equipment can look) Why do you think PepsiCo Bought KFC/Pizza Hut/Taco Bell (before spinning them back out as Yum!)? Coke spends money so that every time you are thirsty you reach for a Coke, and part of that is the immense amount of work they do to make Coke the only beverage available in places like McDonalds, AMC, United Airlines flights, etc.
    - tekknik 4y ago
      You have really loose definitions of advertising. At any rate I’ll say it again, advertising had no effect on me trying or continuing to drink coke. I’m not sure why you’re demanding to be right here on something so simple.
  - kelnos 4y ago
    > Then I found I preferred it over Pepsi. You "found" that either because of advertising, or because you were primed to like Coke more because of your childhood experience. And the reason McDonald's only sold Coke? Advertising, of course. McDonald's believed they were better off selling Coke over Pepsi. Advertising is everywhere. I try to avoid advertising as much as possible (adblockers, never watching ad-supported TV or movies, etc.) because I know how pervasive ads are, and how insidiously emotionally manipulative they can be. I know I can't make myself immune to their effects, so the best I can do is just avoid them as much as I can.
    - tekknik 4y ago
      Maintaining a contract with a company is not advertising. It was simply matter of convenience. I could have easily been taken to taco bell and my first soda would’ve been a pepsi. Coke does not pay to be in fast food restaurants. It’s the other way around. This would be the weirdest form of free advertising, but I think people are using that term very loosely in this thread. Except when I watch broadcast TV and some TV shows with products embedded, I do not see ads. But the first time I had a coke was long before adblockers existed.
  - prepend 4y ago
    > This isn’t true in all cases. When I first drank a coke I was very young and wasn’t even aware of advertising. Your parents were. Or whoever it was that bought that coke.
RC_ITR 4y ago
>Maybe I am, but I think I'm being objective about it. Sure, not every person is a Coke consumer. What drinks do you drink? Keep in mind, a very meaningful part of Coke's (and any other CPG company) advertising budget is paying grocery stores to put their products in prominent locations.

prepend 4y ago

The only reason you’ve ever drank a coke is because of these ads. Do you think you’re immune to ads? Or that ads don’t work at all? I think it’s reasonable that you’ve never seen an ad and consciously bought a coke, but that’s rarely the point of coke. We’re not aware of all our subconscious motivations. I’d like to be, but it’s usually pretty hard for me to understand why I do things at a deep level.

tekknik 4y ago
> The only reason you’ve ever drank a coke is because of these ads. This isn’t true in all cases. When I first drank a coke I was very young and wasn’t even aware of advertising. The first coke I drank was because my parents took me to McDonalds and that’s all they sell. Then I found I preferred it over Pepsi. Advertising had very little to do with my first coke, it was more contracts with fast food companies.
- RC_ITR 4y ago
  > it was more contracts with fast food companies. Also known as 'advertising.' (Coke has an insane amount of control over how their products are sold at McDonalds, down to how the soda fountain equipment can look) Why do you think PepsiCo Bought KFC/Pizza Hut/Taco Bell (before spinning them back out as Yum!)? Coke spends money so that every time you are thirsty you reach for a Coke, and part of that is the immense amount of work they do to make Coke the only beverage available in places like McDonalds, AMC, United Airlines flights, etc.
  - tekknik 4y ago
    You have really loose definitions of advertising. At any rate I’ll say it again, advertising had no effect on me trying or continuing to drink coke. I’m not sure why you’re demanding to be right here on something so simple.
- kelnos 4y ago
  > Then I found I preferred it over Pepsi. You "found" that either because of advertising, or because you were primed to like Coke more because of your childhood experience. And the reason McDonald's only sold Coke? Advertising, of course. McDonald's believed they were better off selling Coke over Pepsi. Advertising is everywhere. I try to avoid advertising as much as possible (adblockers, never watching ad-supported TV or movies, etc.) because I know how pervasive ads are, and how insidiously emotionally manipulative they can be. I know I can't make myself immune to their effects, so the best I can do is just avoid them as much as I can.
  - tekknik 4y ago
    Maintaining a contract with a company is not advertising. It was simply matter of convenience. I could have easily been taken to taco bell and my first soda would’ve been a pepsi. Coke does not pay to be in fast food restaurants. It’s the other way around. This would be the weirdest form of free advertising, but I think people are using that term very loosely in this thread. Except when I watch broadcast TV and some TV shows with products embedded, I do not see ads. But the first time I had a coke was long before adblockers existed.
- prepend 4y ago
  > This isn’t true in all cases. When I first drank a coke I was very young and wasn’t even aware of advertising. Your parents were. Or whoever it was that bought that coke.

RC_ITR 4y ago

>Maybe I am, but I think I'm being objective about it. Sure, not every person is a Coke consumer. What drinks do you drink? Keep in mind, a very meaningful part of Coke's (and any other CPG company) advertising budget is paying grocery stores to put their products in prominent locations.