Let’s follow your hint. The CEO of OUP is trying [https://www.thebookseller.com/news/oup-rebrands-it-becomes-digital-first-publisher-1278740 https://www.thebook

Let’s follow your hint. The CEO of OUP is trying [https://www.thebookseller.com/news/oup-rebrands-it-becomes-digital-first-publisher-1278740 https://www.thebookseller.com/news/oup-rebrands-it-becomes-d...] to effect a transformation to digital distribution and digital “tools and resources” which I assume means going beyond digital versions of books and journals. So yeah, the coat-of-arms/bookplate format of the old logo is not where he’s headed. Absent from the OP is consideration of the new logo on its own terms. I get an O for Oxford, the turning pages, and hint of a Möbius strip. It works for me. On the other hand, the translation of the Latin on the old motto is “the Lord is my light,” paired with the crowns invoking royal fiat. Traditional, yes, but… Another signal in the new logo may be a declaration of independence from the University of Oxford itself, because the old logo was just the University’s coat of arms.