If the business plan is "word of mouth" then why raise money? This is a company that has a good product, customers that are willing to recommend it, and plen

If the business plan is "word of mouth" then why raise money? This is a company that has a good product, customers that are willing to recommend it, and plenty of dealers signed up. Now they need scale. "word of mouth" is not a very good plan for new auto sales because not many people are in-market, and they aren't in-market for very long. To put that in a simple way, let's pretend I am your friend, and I want to buy a new car. I will likely complete the transaction before me and you are at the pub, and I tell you that I am shopping for a car, and you tell me about carwoo.