> they're living beings with emotions and impulses. Isn't that all the more reason they should stop after they experience the emotions of their first loss? I

> they're living beings with emotions and impulses. Isn't that all the more reason they should stop after they experience the emotions of their first loss? If all they experienced were negative emotions + losses, they'd stop sooner/retail options trading wouldn't be "such an epidemic". Therefore, something I feel the article author slightly missed discussing, they win sometimes. That's the data I'm interested in. How often does a retail investor, irregardless of predatory Wall Street + high commissions + fees + whatever, come out ahead on an options trade? Once a week? Once a month? Once a year? If they win 50% of the time and lose 50% of the time, maybe it's not that evil?