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Usually a logo/rebrand change keeps the name. So no real suprise. That said, SGI had an iconic logo of a cube formed from a single periodic pipe before. I was

Usually a logo/rebrand change keeps the name. So no real suprise. That said, SGI had an iconic logo of a cube formed from a single periodic pipe before. I was using SGIs daily at the time and I almost cried when they did the rebrand. The rebrand replaced it with a contemporary (at the time, mind you) typography logo that would look outdated if the compamy still existed. To their credit, the rebrand did include a typeface design for use with all their design, i.e. detached from the logo. The resp. fonts would have the aforementioned issues though -- one variant was used for the logo which is kinda cheap. But at least they had a tyepface designed and it was recognizable. That rarely happens. Commonly a rebrand will just swap the old typeface for something different but already existing.

Someone 4y ago
> That said, SGI had an iconic logo of a cube formed from a single periodic pipe before. https://en.wikipedia.org/wiki/Silicon_Graphics#/media/File%3ASilicon_Graphics_logo.png https://en.wikipedia.org/wiki/Silicon_Graphics#/media/File%3... Rebranded in 1999, according to Wikipedia. I would think the old logo looked really bad on the web at the time, with monitors being 640 × 480 at 256 colors, if you were lucky. It also would have been expensive to reproduce well on letterhead, and I wouldn’t dare think of how that looked on photocopies (often monochrome at the time) Now, could they have stylized/simplified the old logo and keep it nice? I wouldn’t know.
- giantrobot 4y ago
  > Rebranded in 1999, according to Wikipedia. I would think the old logo looked really bad on the web at the time, with monitors being 640 × 480 at 256 colors, if you were lucky. Now this is just silly. By 1999 most web users had at least True Color displays at SVGA if not XGA. While VGA resolutions with 256 colors were a design consideration those users were not the norm. With that said, the old SGI looked just fine even at 256 colors. The shape was distinctive and it was all grayscale so 256 color palettes had all the colors needed for the logo with little noticeable dithering. There were even good 1-bit versions that were very distinctive.
- cobalt 4y ago
  they had a monochrome version of the logo... https://upload.wikimedia.org/wikipedia/commons/3/3f/SGI-indigo-front.jpg https://upload.wikimedia.org/wikipedia/commons/3/3f/SGI-indi...
- virtualritz 4y ago
  As others said: a good logo is always also good in black and white. The old SGI logo was cast in plastic as a 2.5D version on the workstations, color printed in color brochures and otherwise there was a much simplified black and white version.
- virtualritz 4y ago
  Monitors used by people who cared about SGI or did anything with graphics design we're at least 800x600. And the screens my company had at the time were all 1024x768 already (including the screen of our single SGI Iris Indigo).

Someone 4y ago

> That said, SGI had an iconic logo of a cube formed from a single periodic pipe before. https://en.wikipedia.org/wiki/Silicon_Graphics#/media/File%3ASilicon_Graphics_logo.png https://en.wikipedia.org/wiki/Silicon_Graphics#/media/File%3... Rebranded in 1999, according to Wikipedia. I would think the old logo looked really bad on the web at the time, with monitors being 640 × 480 at 256 colors, if you were lucky. It also would have been expensive to reproduce well on letterhead, and I wouldn’t dare think of how that looked on photocopies (often monochrome at the time) Now, could they have stylized/simplified the old logo and keep it nice? I wouldn’t know.

giantrobot 4y ago
> Rebranded in 1999, according to Wikipedia. I would think the old logo looked really bad on the web at the time, with monitors being 640 × 480 at 256 colors, if you were lucky. Now this is just silly. By 1999 most web users had at least True Color displays at SVGA if not XGA. While VGA resolutions with 256 colors were a design consideration those users were not the norm. With that said, the old SGI looked just fine even at 256 colors. The shape was distinctive and it was all grayscale so 256 color palettes had all the colors needed for the logo with little noticeable dithering. There were even good 1-bit versions that were very distinctive.
cobalt 4y ago
they had a monochrome version of the logo... https://upload.wikimedia.org/wikipedia/commons/3/3f/SGI-indigo-front.jpg https://upload.wikimedia.org/wikipedia/commons/3/3f/SGI-indi...
virtualritz 4y ago
As others said: a good logo is always also good in black and white. The old SGI logo was cast in plastic as a 2.5D version on the workstations, color printed in color brochures and otherwise there was a much simplified black and white version.
virtualritz 4y ago
Monitors used by people who cared about SGI or did anything with graphics design we're at least 800x600. And the screens my company had at the time were all 1024x768 already (including the screen of our single SGI Iris Indigo).