4 ms·
In blind taste tests, Coke performs about as well as Pepsi. However, people still overwhelmingly seem to like Coke, so it's really because they like the brand.
by Aunche 4y ago
In blind taste tests, Coke performs about as well as Pepsi. However, people still overwhelmingly seem to like Coke, so it's really because they like the brand. If they reduced advertising, their brand will slowly be eroded.
- peteradio 4y agoBlind tests sponsored by whom?
- mensetmanusman 4y agoBlind sponsors
- cglace 4y agoI interviewed a guy who worked at Pepsi. He said their own tests actually showed that people enjoyed Pepsi for the first sip but then preferred coke when drinking more.
- harambae 4y agoPretty sure that's because Pepsi is sweeter (the regular non-diet version). The sweetness is initially preferable, so it tends to win out in the "Pepsi Challenge" but then is overwhelming when you're drinking the whole thing.
- phpisthebest 4y agoI dont know if I am alone but for me I prefer Bottled Pepsi over Bottle Coke, but Fountain Coke over Fountain Pepsi I also prefer Mt. Dew over them all so....
- excitom 4y agoRemember "New Coke"? The Coca Cola people responded to taste tests that indicated people like Pepsi better by making it more sweet like Pepsi. Sales and PR disaster ensued, famous case study in MBA courses. https://en.wikipedia.org/wiki/New_Coke https://en.wikipedia.org/wiki/New_Coke
- sharemywin 4y agostill think it was a trick to change the formula of "classic" coke to cheaper ingredients.
- nerdponx 4y agoIn my case I am sure that I like Coke better because of the packaging and logo design. Red & white with an old-school cursive text focuses my brain on the spicy interesting flavors. The smooth blue Pepsi logo with the circular logo makes me focus on the sugar. That, and their various "look how cool and hip we are!" Pepsi ad campaigns over the decades always seemed goofy. They could both stop advertising forever and I would still have those associations for the rest of my life.