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Why the redesign? What problem does this new logo solve? Isn't there anything better designers or PMs can spend their time and money on? The old logo project
by uxcolumbo 4y ago
Why the redesign?
What problem does this new logo solve?
Isn't there anything better designers or PMs can spend their time and money on?
The old logo projects quality, heritage and looking at the symbol it resembles more of a library.
The new logo - doesn't fit the image of Oxford and looks like any other 'modern' Dribbble logo.
This is another case of redesigning for the sake of redesigning or to stroke someone's ego.
EDIT: the old logo belonged to a family of logos. Check the Oxford Uni logo. The new logo doesn't fit that theme anymore.
- xwdv 4y agoLogos are always about ego, that’s the point. I don’t know why people expect anything else. If you’re truly egoless, you don’t need a logo.
- taeric 4y agoWhy not? What "problem" did the old logo solve? False dichotomy? Does it? The old logo looked like any number of older logos. Lace around book with latin in it. Not bad, certainly. But "projecting quality?" I don't actually know what the image of Oxford would be. I suppose you could echo back to my "any number of older logos?" I oddly agree with this. But... I also don't see it as a problem?