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>Am I just a stick in the mud? Yes. But it's normal. People who weren't involved in the project, or don't know design, very commonly have strong negative react

>Am I just a stick in the mud? Yes. But it's normal. People who weren't involved in the project, or don't know design, very commonly have strong negative reactions to a company they know rebranding. I don't know why. Come next year you'll have either completely forgotten about this, or have no opinion at all.

cpcallen 4y ago
> Come next year you'll have either completely forgotten about this, or have no opinion at all. I doubt it. There are still so many rebrands / logo changes that I get angry thinking about. Off the top of my head (in addition to the ones mentioned in my replies to other comments in this thread): - Meta. It just confirmed what I already knew but had been desperately denying: Facebook is dead. - The new, nearly indistinguishable multi-coloured Google Apps icons. (Were _no_ UX researchers involved in this decision?) - Apple imposing the squirkle on macOS icons. (My laptop is not a tablet!) - Google imposing the white circle on Android app icons. (Phone icons were already small enough before they were shrunk so as to fit into the stupid circles!) - The new Slack logo. - Instagram ditching their original camera logo/icon for that god-awful squirkly gradient monstrosity. (The day I saw that was the day I knew I would _never_ install their app on my phone.) - American Airlines dropping their previous Vignelli-designed logo (and Helvetica). - The London 2012 Olympics logo (the pink monstrosity described as "Lisa Simpson giving Bart a blow job") that replacing the London 2012 bid logo (with ribbons in the Olympics colours forming the shape of the river Thames). That goes back at least 15 years. I have a long memory and hold grudges, at least when it comes to awful rebrandings.