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A university in the UK (Portsmouth?) hired an expensive creative agency to come up with a new name. They whittled it down to three options: * University of Por
by blowski 4y ago
A university in the UK (Portsmouth?) hired an expensive creative agency to come up with a new name. They whittled it down to three options:
* University of Portsmouth
* The University of Portsmouth
* Portsmouth University
- willcipriano 4y agoThe reason I'm not allowed in polite circles is after they present those 3 options, I'd laugh, compliment the great joke and ask them when the real presentation was going to begin.
- torstenvl 4y agoIs "pee ew" a slang interjection indicating that something stinks in British English like it is in American English?
- rootusrootus 4y agoAlways got to watch those acronyms. Reminds me of back in the day when Oregon State started advertising its website on billboards. www.orst.edu. [1] Nobody in their marketing department managed to see that before the rest of the world quickly started making fun of it. They quickly rebranded to www.oregonstate.edu. [1] Yes, that's not -exactly- an acronym
- ZeroGravitas 4y agoOrst for Oregon State is technically an acronym: https://en.wikipedia.org/wiki/Acronym https://en.wikipedia.org/wiki/Acronym It's not an initialism, like IBM, but it is an acronym, like Benelux.
- kuschkufan 4y agoYeah, so a couple years back the "Technische Universität Berlin" rebranded to "Berlin Universität der Technologie" or Berlin University of Technology. Because they thought that would be more similar to e.g. MIT and the like. Of course the abbreviation then would be BUT... Thankfully it did not stick and they are back to Technical University of Berlin.
- bonoboTP 4y agoIn 2006, the University of Karlsruhe rebranded (for the same reason) to Karlsruhe Institute of Technology (KIT), aping MIT.
- 2143 4y ago> Because they thought that would be more similar to e.g. MIT Why would a superficial similarly to "MIT" be any be useful? Any potential student should be able to look past that.
- crtasm 4y agoI guess it got reverted pretty quick, the only search result for "Berlin Universität der Technologie" is your post here.
- kuschkufan 4y agoSee https://www.pressestelle.tu-berlin.de/newsportal/internationales/2008/name_fuer_das_ausland_festgelegt/ https://www.pressestelle.tu-berlin.de/newsportal/internation... Guess it was for English only
- crtasm 4y agoah, and that explains why I didn't find it looking for the English either. It was "Berlin Institute of Technology"
- Paianni 4y agoWould that have been in the early 90s when it was a polytechnic?