I always love reading the angry rants from people who get angry about any change in an organisation's branding. Every single time. Absolutely every time there's

I always love reading the angry rants from people who get angry about any change in an organisation's branding. Every single time. Absolutely every time there's a logo change, you can see the hoard of pointless blog posts coming over the hill. And they always fail to understand what actually happens in design, what it's actually for.