>Coke will get the message Yes, you the single person going generic will definitely send a message to Coke! Hey I get your "sending a message" concept. But yo

>Coke will get the message Yes, you the single person going generic will definitely send a message to Coke! Hey I get your "sending a message" concept. But you also have to be realistic. Coke is almost literally everywhere you could possibly go. A lot of times it's basically the only option aside from a grocery store. It's popularity is so high and it is to be fair a quality product, that you as the individual are never ever going to have anywhere close to a material impact no matter how hard you believe. Also, most people agree it is objectively the superior product. So while you may save some money, you are also getting a shitter version of something that is already bad for you. Send a message with your wallet- sure. But don't be so naive that it will actually have an impact for something like Coke. You are honestly just hurting yourself in the taste department to save a negligible amount of money. It's a no-win.