Fashion trends come and go but homogenization has clearly increased. In the 1970s, you could tell the brand of a car immediately by looking at it. One differen

Fashion trends come and go but homogenization has clearly increased. In the 1970s, you could tell the brand of a car immediately by looking at it. One difference was that retail branding was designed to be seen large: billboards, large print ads, TV. Now it is designed to be seen small, on phones. Also, in the past, when you traveled, places felt more different: you didn't always see the same stuff everywhere.