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I mean, I get it. In that you can tell me and I can feel a little swayed by your argument. What I don't get, is the odd idea that there is a universal iconogr
by taeric 4y ago
I mean, I get it. In that you can tell me and I can feel a little swayed by your argument.
What I don't get, is the odd idea that there is a universal iconography that every should agree with. For one, I don't find this rebranding that much worse than the old one. I actually assumed both icons on the first tweet were the new thing, as I easily think both are kind of bleh.
Finally, though, some nitpicks. Military banners are incredibly silly looking. Flags? The same. Usually with much simpler aesthetics that rely more on overall color than they do any iconography.
And saying it "could be a tire or a bagel company" is also idiotically offensive. What is wrong with tire and bagel companies? This betrays a sense of class belief that is hilarious when juxtaposed with many of the criticisms given. (Specifically, the old class having the better icon.)
- prox 4y agoI get while you think it’s offensive, but that’s not intentional. It’s more that if you hold your hand on the words and you see only the circle logo you get different ideas of what this brand might be. Pretty sure a lot of people would answer “tyre company” or “gear manufacturer” or something. So it does not communicate well. About the banner nitpick, banners needed to be seen from afar, during chaotic scenes, so were often quite easy to distinguish from afar :)
- taeric 4y agoI challenge this assertion. For one, I bet most folks have no clue what standard tire branding looks like. Indeed, https://www.carlogos.org/tire-brands/ https://www.carlogos.org/tire-brands/ shows that most of them do /not/ have circles on them. For bagels, I think you have a slightly better argument, but even then, https://99designs.com/inspiration/logos/bagel https://99designs.com/inspiration/logos/bagel doesn't really look like what is on display here. My nitpick on the banners was more that the iconography of them was not at all key in folks building an identity with them. I should have expanded and said it wasn't the banner that builds the identity. Rather, it is more likely the shared identity that builds the love of the banner.