One of the major reasons for increasing homogeneity is big data. This is why websites, apps, and ads look the same. They have been optimized to capture the att

One of the major reasons for increasing homogeneity is big data. This is why websites, apps, and ads look the same. They have been optimized to capture the attention of your lizard brain. These aesthetics have been carefully analyzed and fine-tuned through A/B experimentation to capture the most eyeballs, produce the most clicks, increase the dollars in your shopping cart.