This struggle has been going on a long time and not just in the software development domain. 20 years ago there was a swell of ISVs a (Independent Software Vend

This struggle has been going on a long time and not just in the software development domain. 20 years ago there was a swell of ISVs a (Independent Software Vendors) in the blogosphere telling of their experiences of branching out on their own and selling their own software products. Some were successful but most were not. I think many in the software development industry become frustrated because the excitement and freedom of imagination that drew them into the field diminishes rather quickly in the “real world”.