(I don't know about wildly popular, but) I remember linking the older UPS logo (with the string-tied box on top, designed by Paul Rand, who also made the IBM an

(I don't know about wildly popular, but) I remember linking the older UPS logo (with the string-tied box on top, designed by Paul Rand, who also made the IBM and NeXT logos, and lots more), and thought the new logo was sort of dumb, but now I appreciate its simplicity. https://blog.logomyway.com/ups-logo-history/ https://blog.logomyway.com/ups-logo-history/ (interesting to me: the 1937 logo used a san-serif font)