6 ms·
I found the Met's rebrand interesting to consider. I am on the younger side/moved to New York recently. Without knowing the history of the Met logo I have alwa
by elijaht 4y ago
I found the Met's rebrand interesting to consider.
I am on the younger side/moved to New York recently. Without knowing the history of the Met logo I have always found the (new) logo fairly iconic- the stickers visitors wear, and the various paraphernalia with the logo look good to me. I find it clean and sharp. I think I actually prefer it to the old logo (which I do not remember seeing before today)
- elliottkember 4y agoI like it because it adapted its image to its nickname. "The Metropolitan Museum of Art" is the museum's full name - embracing "The Met" formally is a nice, humanizing touch.
- FredPret 4y agoAs a tourist, I prefer the full name. I never knew what "the Met" was until know. It clearly stands for Metropolitan. But Metropolitan what? Police? Works? The full name is much more accessible and less intimidating.
- bee_rider 4y agoSounds like a local nickname for a train line to me.
- pastor_bob 4y agoIt's interesting because there also are The Mets. So you have the Met and the Mets, but nobody familiar with both would ever think of the other when hearing either.
- GauntletWizard 4y agoThat would make for a great fundraising gala. The Mets at The Met
- bradknowles 4y agoBut where did they meet? Was it at the Met? "The Mets met at the Met". And what did they meet? Was it also the Met?
- readthenotes1 4y agoThey met on The Met
- smsm42 4y agoAnd who was on the first base?
- GauntletWizard 4y agoExactly.
- entropyie 4y agoIn Ireland the first thing that comes to mind is probably "the met office" which is our national weather / meteorological service. See http://met.ie http://met.ie
- xhkkffbf 4y agoIt confuses me. There's also the Metropolitan Opera, the Metropolitan Club, the Metropolitan Life Insurance company and probably a dozen more. At least the baseball team, the NY Mets, is plural.
- OJFord 4y agoAsk any British person what 'The Met' is and they'll say 'London police' (or similar). I doubt an American museum could ever change that, embracing something so generic is limiting for identity & brand awareness IMO.
- collegeburner 4y agoAsk anyone outside of Britain what "The Met" is and you'll hear about the museum. I don't think one very small country should be the primary blocker to their branding decisions.
- pacaro 4y agoCurious as to what your definition of very small is. The UK is above median land area for a country, #21 for population, #6 for gdp, it's principal island is the 9th largest. I mean, yes, the UK is not the same scale as the USA, China, India etc, but I'd put to you that it is not so very small
- munificent 4y agoEngland has about 2% of the area of the US, so from a US perspective, it's quite small.
- OJFord 4y agoDouble the population of Canada though. I agree we're small, much smaller than the USA by any metric, but surely we're talking about population rather than land mass here.
- munificent 4y agoThat's true, population matters more. As does wealth and cultural influence, both of which are hugely outsized in England's case.
- johnaspden 4y ago
- pclmulqdq 4y ago"The Met" is also the opera. "The Mets" is a sports team. It's pretty confusing.
- SilasX 4y agoSimilar frustration with Vegas: The have Caesar's Palace, which is a long walk from Caesar's Forum. And on top of that, Caesar's Palace also has a food court/shopping center inside it that they call ... The Forum. Facepalm.
- ethanbond 4y agoYeah, big picture design trends aside, the new Met logo is substantially more beautiful than the previous one. The old one is frankly clipart-y.
- dfxm12 4y agoPeople fear change and cling to nostalgia. That's part of it. Another thing is people identify themselves with brands, so when the brand changes, it's like a part of them changes, without their input or consent (!!). That you've never known the old logo frees you from these constraints. I try not to care about corporate logos too much, but I have to say I was little betrayed when my football team changed their typeface from a unique font to a more generic one, because I feel that represents me and my city (even moreso than my city's local museum, whose new logo I don't prefer, but I don't let it get to me).
- golemotron 4y ago> People fear change and cling to nostalgia. That's part of it. People devalue the past is another.
- jurip 4y agoI cringe every time I see the second E. That weirdly mangled serif just rubs me the wrong way. The old logo was honestly a bit messy, too, though.
- thih9 4y agoAnecdotally, I don’t mind the Es, I like some sort of organic flow in them. Lower serifs on the Ts though, those I dislike very much.
- tonmoy 4y agoAs someone who never saw the old or the new logo before today, the old logo looks ugly and forgettable to me. If you gave me $1000 a week from now, I don’t think I can recall what organization that logo belongs to
- jasonwatkinspdx 4y agoIt reminds me of that Structure clothing store that was in malls in the 90s.
- fingerlocks 4y agoStill around, just rebranded as Express for Men
- zksmk 4y agoI like the old logo more. It looks less commercial, more old-fashioned, and less sleek, which I think is a good thing for a museum.