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I don't doubt it is a good and useful service, but how do they get their name out there? Advertising to people who are searching for new cars is insanely expen
by jcampbell1 15y ago
I don't doubt it is a good and useful service, but how do they get their name out there? Advertising to people who are searching for new cars is insanely expensive.
- grandalf 15y agoword of mouth. I saved around $1000 and have told tons of people about it.
- jcampbell1 15y agoIf the business plan is "word of mouth" then why raise money? This is a company that has a good product, customers that are willing to recommend it, and plenty of dealers signed up. Now they need scale. "word of mouth" is not a very good plan for new auto sales because not many people are in-market, and they aren't in-market for very long. To put that in a simple way, let's pretend I am your friend, and I want to buy a new car. I will likely complete the transaction before me and you are at the pub, and I tell you that I am shopping for a car, and you tell me about carwoo.