I remember when it was $1 for almost 7 years, then went to $1.49. It hurt because now you had to feed 2 bills into machines that could barely take 1 reliably,

I remember when it was $1 for almost 7 years, then went to $1.49. It hurt because now you had to feed 2 bills into machines that could barely take 1 reliably, and were always out of change. How that didn't drive the price back down to $1 or up to $2 I'll never understand. It had to have increased labor on the parts of the vendors and decreased demand for the vendors at the same time. That's about the time I started just stocking a 6 pack or 2 liter (depending on which was cheaper per oz) in the fridge for the week, too, which drops the unit price.it also decreased the total volume of soft drinks that I bought. I don't know how soft drinks can continue to increase in prices under that dynamic. My guess is that the majority of people just buy it and don't notice anything that costs less than $10 anymore, so convenience stores can get away with movie theater prices as long as they don't cross that trivial threshold. People will pay for convenience under $10.