> Risk mitigation — There’s safety in pursuing ideas already validated by the market. This is the underlooked factor. It's why movie posters all looked the sam

> Risk mitigation — There’s safety in pursuing ideas already validated by the market. This is the underlooked factor. It's why movie posters all looked the same for a while, a guy standing in front of a large expanse, often with his back facing you. When faced with ambiguity, it's just easier to copy everyone else rather than take a risk.