I think this is probably their biggest problem too. I'm a pretty technical guy, maybe not up on the latest and greatest in the land of cell phones, but I get by

I think this is probably their biggest problem too. I'm a pretty technical guy, maybe not up on the latest and greatest in the land of cell phones, but I get by. That said, I'm still not even sure if I can go buy a Windows Phone device yet. I've seen some reviews of the Lumia, and it looks nice, but I honestly couldn't tell you if it's out or not, and who would even have the thing if it is. Or, for that matter, if ANY of the US carriers have ANY Windows Phone devices yet. I've read about upgrades to the OS, so I suspect there are handsets to be had, but I just don't know. Yes, I could look up information about Windows Phone and available devices, but why should I? Nobody I know has one and the one person I knew that wanted one more than anything else ended up buying and Android phone because he couldn't wait any more. My point, which was OP's point, is that Microsoft should be doing their part to make sure I know this information passively, like all the other phone manufacturers have done. I've seen the interface, it looks slick, but that's where my knowledge of their platform stops. In contrast, I see a new Android billboard (typically some flavor of Motorola's Droid) go up every month. I can't be bothered to keep up with all the variations, but I know they are available, and where to go get one.