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> Individuals tweet, and usually are not paid to tweet. Tweeter is the poster child of personal branding. A near totality of the high-visibility posts are tran
by vvillena 4y ago
> Individuals tweet, and usually are not paid to tweet.
Tweeter is the poster child of personal branding. A near totality of the high-visibility posts are transactional in nature. The posts are either crafted by PR people, meaning someone got literally paid to tweet, or are done personally with the aim of increasing personal branding or as part of a contract.
- MichaelZuo 4y agoThat’s only mostly true for the high follower accounts. Which is why some folks, including me, keep their account at a purposefully low follower count by tweeting dry unengaging stuff as well. And avoiding all topics, such as political discussions, where there are incentives to virtue signal.