When working on UI apps we have teams dedicated to making sure every single decision is driven by data. Every little single thing is A/B tested. All of the desi

When working on UI apps we have teams dedicated to making sure every single decision is driven by data. Every little single thing is A/B tested. All of the designers, UX experts, developers opinion is always secondary compared to just good old "increase of clicks". But then we're just building supermarkets and it makes me angry, well because, supermarkets are ugly. I'd argue that the "most sellable experience" is almost never the "most beautiful experience". In fact most of my memorable experiences are ones that are NOT mass-marketed. This is also the reason why the "blockbuster hollywood movies" are always worst compared to a more unique indie experience. This is also why I think the "AI-diffusion" future where new experiences are created off of old massively marketed ones is doomed to fail. People want diverse unique experiences that have been thought out by experts with decades of experience and with a craftship-level mindset; not things that have been copy/pasted from an AI neural network.