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> Musk told workers in the email that he wants to see subscriptions account for half of Twitter’s revenue. Given the direction in which their advertising reve
by jstx1 4y ago
> Musk told workers in the email that he wants to see subscriptions account for half of Twitter’s revenue.
Given the direction in which their advertising revenue is going, they might get there.
- shapefrog 4y ago> subscriptions account for half of Twitter’s revenue A lofty ambition indeed. Getting $5billion out of twitter users or an anual subscription of $15 out of 100% of the users sounds like hard work. However, if you drop the avertising revenue to $350 million you can do the WhatsApp $1 a year model.
- rdtwo 4y agoSeems dumb, ads pay more than users
- kevingadd 4y agoEven worse, they're offering reduced ads as a part of their new subscriptions, so every subscription actively decreases ad revenue.
- pelorat 4y agoHow is that different from YouTube premium, sure it's more than $8 but comes with zero ads.
- kevingadd 4y agoYouTube and Twitter are, at least currently, very different services. Even if it's the same, the fact is that this $8 needs to not only supplement existing ad revenue but replace it, which makes the financial challenges worse than if it were merely $8 for perks.
- whateveracct 4y agoLowering the denominator is a fun way to get to half ^_^